Mobile optimization apps for Android analyze the flow of user experience and the functionality of the mobile app interface. These tools show which application components are accessed most or least frequently. They also provide statistics and information related to user behavior in the mobile application.
Product teams often use these tools to conduct testing to analyze the impact of changing options and tools. Many apps are also enhanced with targeting tools to display a variety of options or ads based on selected regions or user demographics.
Mobile app optimization tools will also have a variety of management and reporting tools to control access and retrieve reworked data. Many apps also provide tools to optimize the user experience.
Mobile app scoring and analysis tools provide some similar tools such as targeting and ad performance, but do not provide the same technical user experience analysis.
Optimization applications can:
Check the analysis of trends in user behavior in mobile applications;
Check application components for efficiency;
Display heat maps or display trends in usage flow;
Collect application performance data;
Possess a variety of testing and reporting capabilities.